Lizzie is senior copywriter at F2 Strategy. After a robust academic career, Lizzie was excited to bring her research and writing skills to the wealth management marketing space. In her role, she tells stories, creates content, and writes collateral for corporate and mid-sized firms, always with special attention to each client’s value proposition. Lizzie is energized by working closely with her teammates to identify and develop story-driven strategies that help clients achieve their objectives and multi-channel marketing materials that are both true-to-brand and unique to the industry. 

When she’s not thinking about marketing, she’s thinking about the next book she’s going to read (which will likely have witch-related content). In her free time, she practices taekwondo and yoga, and she loves trying new restaurants in the area and having regular Sunday dinners with her family. Lizzie lives in St. Louis with her spouse and two lively german shepherds.

What are three words that describe how you do your job?

Thoughtfully, artistically, collaboratively

What are you most passionate about in your role at F2 Strategy?

I am most passionate about finding the right way to tell the story. Words are tricky because they can be overused, cliché, outdated, or boring. But they also have potential to be exciting, action-oriented, and thought-provoking. I love marrying the right strategy with the right story that uses the right words.

Who or what inspires you in your job?

Lucky for me, I chose an industry that I’m constantly surrounded by. Marketing is everywhere! It’s on the highway, online, in the mail, on TV, and on social media. As I interact with marketing in all its forms, it’s inspiring to see how other people do it, both in the wealth management space and outside of it.