Strategy Implementation Talent Solutions
Wealth Management Innovation

Let's drive wealth tech
together

We’ve been doing it successfully for decades

 
 
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What We Do

F2 Strategy addresses the widening gap between expectations of affluent clients and their wealth management experience.

Our perspective comes from a long history of innovation and transformative technical projects within major financial institutions. We’ve led organizations through revolutionary initiatives such as robo-advisor integration, paperless client onboarding, portfolio management automation, digital client engagement, and many other areas currently challenging our industry.

 
 
 
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How We Help
 
 
 

  • Doug is a wealth-tech unicorn. He has an innate sense of how technology is transforming wealth management, in particular how advisor and client roles and expectations are changing. Perhaps more importantly, he has the rare experience to appreciate the complexities for large institutions to respond strategically. Professional, yet friendly, it has been a joy working with Doug.

    – Edwin Choi Founder at Capitect and Mariposa Capital Management

  • Few people have a deep understanding of the complexities of wealth management or a valuable perspective around how to maximize technology. Doug Fritz is a refreshing change in the industry. Every time I meet with him I learn a tremendous amount and it always has a positive benefit on my business.

    – Greg Friedman President CEO Private Ocean Wealth Management; President, CEO Junxure

  • When it comes to wealth technology strategy there are lots of firms that talk a good game, but Doug Fritz helps you make it happen. I’ve had the pleasure of knowing and interacting with him for several years and his insight and experience have always been helpful. I would recommend working with Doug if you need help making a material impact on your firm’s pace of innovation, scale or client experience.

    – Mojgan Nowain Senior Technology Executive

  • I worked with Doug while I was the Deputy Chief Investment Officer for Wells Fargo Wealth Management. Doug brought a unique skill set of wealth management knowledge and technology insight to our team. He was able to identify how we can improve our business by improving our client's experience through technology. Doug pinpointed opportunities, designed solutions, and most importantly knew how to execute. He provided me personally with fresh, unique ideas to help my management of a complex financial services firm.

    – Ron Florance President at RMF Consulting

  • Doug is a great resource for any size financial institution looking for a partner to define and shape their digital wealth management strategy. His proven experience of driving innovation through fintech partnerships while successfully navigating the complexities with dated technologies/processes at large FIs make him a very unique and valuable individual. His deep industry knowledge, pulse on trends, and a strong industry rolodex position him as an ideal partner.

    –Kaushal Pandia Director of Enterprise Solutions at FutureAdvisor

 
Featured In
Our Latest Insights
 
Featured
PortfolioCenter Competitors Circle, but Advisors Don't Budge
PortfolioCenter Competitors Circle, but Advisors Don't Budge

Schwab's sale of PortfolioCenter to Envestnet has competitors licking their chops, hungry for new customers. How many new customers will materialize remains unclear.

Read More →
Why a $1B Wealth Team Jumped From a Prominent Bank and Started Their New Stage at AdvicePeriod
Why a $1B Wealth Team Jumped From a Prominent Bank and Started Their New Stage at AdvicePeriod

It is no secret that the ‘digital void’ between our clients’ digital expectations and the experience most wealth firms provide is large and growing rapidly. Here at F2 Strategy, we are extremely lucky to work with some of the best wealth firms in the country to address and bridge that gap. 

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Marstone and Interactive Brokers Are Latest "Digital Dance Partners"
Marstone and Interactive Brokers Are Latest "Digital Dance Partners"

Proving, perhaps, that opposites attract, the two firms are striking a partnership based on their complementary offerings.

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Plaid's Purchase of Quovo Raises Questions
Plaid's Purchase of Quovo Raises Questions

CEO Doug Fritz shares insights into this merger.

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What's the Secret Sauce that Makes the Best Onboarding Software?
What's the Secret Sauce that Makes the Best Onboarding Software?
Read More →
Morgan Stanley Aims to Make Its Advisors More Visible On the Web
Morgan Stanley Aims to Make Its Advisors More Visible On the Web

The bank's wealth management business has partnered with Yext to help it manage digital information and drive potential clients to the firm.

Read More →
Events
 
Judge
New York, NY
09/2019
WealthManagement.com Industry Awards 2019
Recognizing outstanding achievement in the Wealth Management Industry.
Speaker
New York, NY
03/2019
Family Wealth Report Fintech Summit
This event will focus on the adoption of cutting-edge technology for the family office segment.
Speaker
Las Vegas, NV
02/2019
InvestCloud Conference 2019
Didn't make it to this year's InvestCloud User Con? Check out some highlights from the event of the year!
Judge + Panel Leader
New York, NY
09/2018
WealthManagement.com Industry Awards 2018
Now in its 4th year, the 2018 Industry Awards recognized the companies and organizations that supported financial advisor success.
Featured Speaker
New York, NY
07/2018
In|Vest 2018 - Innovations in Investing, Saving & Advice
In|Vest West 2018 will offer specific focus on the firms that are bringing investing to the masses and those that are involved in the growing wave of consolidation.
Speaker
Las Vegas, NV
02/2018
InvestCloud Conference 2018
Is the Financial Industry competing against Amazon and Starbucks? Doug Fritz, CEO of F2 Strategy discusses how client expectation is changing, and how we we fund innovation to adapt to that.