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Norma Canales
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Norma Canales

Recruiting Director
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Norma oversees the recruiting team and the onboarding process to find and attract the best talent in the wealth management sector. She joined Oakbrook Solutions (which became F2 Strategy in 2023) in 2007 as an account manager supporting the relationship management team with key clients and building and maintaining long-lasting relationships with field consultants. Prior to this, Norma worked at U.S. Bank for over 15 years in operations and middle office roles in the trust and custody departments. She resides in Philadelphia.

Previous Experience
  • Oakbrook Solutions
  • U.S. Bank
Up Close with
Norma

Who or what inspires you in your job? 

I'm inspired by getting to know our team members, not just what they do on the job, but by showing them that we care about their job search and work/life balance. 

What are three words that describe how you do your job? 

Integrity, approachable and thorough.     

Who or what inspires you in your job?

I enjoy watching how things have evolved so much over the years in the wealth industry. By leveraging new and ever-changing technology, wealth management companies have become far more efficient, and client information is so easily accessible.

Norma Canales
Back to Team

Norma Canales

Recruiting Director
Email IconLinkedIn Icon

Norma oversees the recruiting team and the onboarding process to find and attract the best talent in the wealth management sector. She joined Oakbrook Solutions (which became F2 Strategy in 2023) in 2007 as an account manager supporting the relationship management team with key clients and building and maintaining long-lasting relationships with field consultants. Prior to this, Norma worked at U.S. Bank for over 15 years in operations and middle office roles in the trust and custody departments. She resides in Philadelphia.

Previous Experience
  • Oakbrook Solutions
  • U.S. Bank
Expertise
Up Close with
Norma

Who or what inspires you in your job? 

I'm inspired by getting to know our team members, not just what they do on the job, but by showing them that we care about their job search and work/life balance. 

What are three words that describe how you do your job? 

Integrity, approachable and thorough.     

Who or what inspires you in your job?

I enjoy watching how things have evolved so much over the years in the wealth industry. By leveraging new and ever-changing technology, wealth management companies have become far more efficient, and client information is so easily accessible.

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