F2 Strategy Partners with Girls Who Code to Help Close the Fintech Gender Gap


F2 Strategy, a wealthtech management consulting firm serving complex wealth advisory firms, announced today it has partnered with Girls Who Code, the acclaimed non-profit working to close the gender gap in technology to support the organization’s mission of changing the face of what a programmer looks like today and in the future.

Since its inception in 2012, Girls Who Code has trained 450,000 girls from elementary school through college -- half of whom are Black, Latinx or low-income -- how to code through a variety of programs. Due to the challenges presented by the COVID-19 pandemic, the organization created the Code@Home program last spring, allowing students to access coding programs from anywhere and to complete them at their own pace. These activities include a Women in Tech spotlight that helps the girls strengthen their personal identity and a real-world impact component to help girls connect the activity to an issue they care about in their community. 

“Increasing gender diversity in fintech and, more broadly, financial services is deeply important to us. By partnering with Girls Who Code we can help build the next generation of fintech professionals to be more representative of our overall population,” said Liz Fritz, Co-Founder, F2 Strategy. “Girls Who Code has done amazing work on this issue, and we're honored to help their team to continue making an impact on the lives of young women around the globe.”

Partnering with organizations like Girls Who Code aligns with the goals F2 Strategy set forth six years ago when it was launched by co-founders Doug and Liz Fritz. In 2016, F2 Strategy set forth its own objectives for growth: to hire and develop diverse, creative, humble experts in their fields of work. The company has now grown to include 23 employees who serve a variety of clients in the registered investment advisor (RIA), wealth, bank and trust, and family office arenas with their best-in-class technology and consulting services. 

For more information on F2, click here.

About F2 Strategy

F2 Strategy, creator of Outsourced CTO (OCTO), is a wealthtech management consulting firm helping complex RIA, wealth, bank/trust and family office firms improve their technical capabilities to build exceptional client and advisor experiences. Led by former executives of a wide range of top-rated wealth firms and family offices, F2 Strategy combines their results-driven management strategy with industry-leading, proprietary research to create customized high-tech solutions. 

A diverse, creative, and people-centric company, F2 Strategy believes the right technology has the power to support, elevate, and empower us all to reach the highest level of fulfillment. F2 Strategy was founded in 2016 in San Francisco, currently has 23 employees, and works with firms representing $1.6T in AUM.

About Girls Who Code

Girls Who Code is an international nonprofit organization working to close the gender gap in technology, and is leading the movement to inspire, educate, and equip young women with the computing skills needed to pursue 21st century opportunities.

Since launching in 2012, Girls Who Code has reached 450,000 girls through our in-person programming and we have nearly 90,000 college-aged alumni. We have sparked culture change through marketing campaigns and advocacy efforts, generating 13 Billion engagements globally. In 2018, the organization was named the #1 Most Innovative Non-Profit on Fast Company’s Most Innovative Companies list.

Follow the organization on social media @GirlsWhoCode.

Media Contact

StreetCred PR
Allie Zendrian

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