F2 Strategy’s “Executives in Residence” Program Doubles in Size

SAN FRANCISCO – November 8, 2022 – F2 Strategy, a wealthtech management consulting company serving complex wealth advisory firms, today announced the addition of three new team members to its Executives in Residence (EIR) program, bringing the total number of executives to six.

F2 Strategy’s EIR program was launched in September at the inaugural Future Proof Festival with an initial cohort of four C-level executives. It offers members a unique opportunity to network outside of the traditional, corporate, full-time role structure and drive industry advancements. While in the program, EIR professionals can engage in cutting-edge client work, research, or mentorship, depending on their current career goals and passions.

The newest F2 Strategy Executives in Residence are:

  • Jennifer Dempsey Fox, former President of Wealth Management at Bryn Mawr Trust, is a preeminent financial services and wealth management executive with an aptitude for identifying emerging trends and recognizing potential growth opportunities. 
  • Luke Winskowski has been associated with Thrivent for over 18 years, most recently as Senior Vice President of Advice & Wealth Management. He also served as a member of the firm’s senior leadership team, leading transformation of a legacy Fortune 500 core distribution business.
  • Mark Eaton works to provide horizontal architecture at scale as an independent big-data platform architect and executive. Most recently, he worked with on-demand streaming service Crunchyroll to ensure event-driven architecture, availability at scale and near-real-time petabyte processing.

“At this critical moment when many firms are evaluating their technology budget, we are seizing the opportunity to add more talent to our ranks to enrich our clients’ success,” said Doug Fritz, F2 Strategy Chief Executive Officer and Co-Founder. “Jen, Luke and Mark will add an extra dimension to our team as they join existing members in driving technology innovation within the wealthtech ecosystem. We are also excited for Koley, who has already found an exciting opportunity following her time on the EIR team.”

F2 Strategy’s EIR program can feature as many as a dozen members at any given time, allowing seasoned professionals to collaborate with peers as they weigh a new venture or fulfilling next chapter in retirement.

To learn more about F2’s EIR program or to apply, email

About F2 Strategy

F2 Strategy, creator of Outsourced CTO (OCTO), is a wealthtech management consulting firm helping complex RIA, wealth, bank/trust and family office firms improve their technical capabilities to build exceptional client and advisor experiences. Led by former executives of a wide range of top-rated wealth firms and family offices, F2 Strategy combines their results-driven management strategy with industry-leading, proprietary research to create customized high-tech solutions. A diverse, creative, and people-centric company, F2 Strategy believes the right technology has the power to support, elevate, and empower us all to reach the highest level of fulfillment. F2 Strategy was founded in 2016 in San Francisco, currently has 24 employees, and works with firms representing $1.6T in AUM. 

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