Optimize Your Operations Organizational Design

Eliminating redundancies and establishing career paths empowers teams to deliver exceptional service.


A multi-family RIA with over 400+ clients and $13 billion of assets under management was delivering inconsistent and inefficient support to its advisors which was stifling the firm’s growth. The RIA’s leadership asked us to design a best-in-class operations structure with a clear path to scale that empowers employees to deliver exceptional service that drives organization growth.

How We Solved It

F2 Strategy partnered with the COO over three months to optimize the operational team structure and create a platform grounded in defined processes, measurable accountability, automation, and quality data. Our process included validating the current state, comparing the firm against industry benchmarks and designing a new organizational structure for operations. We spent a lot of time interviewing team members and evaluating high friction areas such as onboarding, money movement and portfolio management tasks to make informed decisions.  

The Value

The resulting new organization structure eliminated silos, process inefficiencies and associated bottlenecks. The operations team was streamlined and able to be reduced by two full-time employees. Staff were matched with new job descriptions and annual metrics aligned to core strengths. The new team approach is leading to better client outcomes through efficient processes with the right resources focused on adding value throughout the wealth management lifecycle. The firm expects the new structure to support future growth without the need to add as many resources as before.

Need help optimizing your operations team? Contact us to design your digital client journey.