Liz Fritz

Liz is co-founder and chief commercial officer for F2 Strategy where she leads all brand strategy, digital marketing, advertising, social media, content and PR for the organization. She brings almost 20 years of experience working with some of the most well-known global brands in the HNW and UHNW space such as Wells Fargo Private Bank, Abbott Downing, U.S. Bank and BNP Paribas.