Case study

Ride the Bike While It's Being Built

Empowering a High Growth RIA to Drive Process Stabilization and Accelerate Advisor Adoption


The firm’s growth process highlighted the need to have technology and program leadership to evaluate existing tech stack, identify commercially effective solution partners, develop and project manage a tech implementation program to drive consistent processes, enterprise reporting and improved advisor adoption of critical tech.

Firm experienced rapid growth via two streams:

External Team Recruits

Value Delivered

At the start of the engagement the scope of activities for the firm prioritized current in-flight projects to ensure they were being optimized and appropriately implemented. At the same time as managing these sprint processes, F2 Strategy’s project team also developed a long-term robust technology program that could enable the firm to achieve its rapid scale ambitions safe in the knowledge that its technology foundation would support it. This centered on areas including security practices, policy and procedures and current and new tool implementation.

The technology program installation was vital for the firm. The pace of acquisitions had meant that previously implemented projects suffered from firm adoption and data discrepancies.  As part of the engagement, F2 Strategy undertook a thorough evaluation of legacy tools, legacy MSP providers, security protocol and data governance controls to establish foundational technology program.  The successful implementation of program allowed the firm to have a strong technology footing to push more iterative project approach with monthly release cycles going forward.

F2 Strategy delivered a project evaluation methodology that was quickly able to identify critical rapid fixes and commercially impactful enhancements.  Our methodology, once rolled out with support from the F2 Strategy leadership team, enabled the firm to significantly improve its tech-supported client prospecting, client onboarding and existing client care. The team support focused on ensuring increased adoption by creating focused releases across the firm that were rooted in the client and data quality.

C-Suite Leadership Guidance
Outsourced CTO Program
Operational Project Management


Technology Roadmaps
RFP, Vendor Selection & Contracting
Sales Pipeline Strategy & Automation
Marketing, Messaging & Social Selling
Content Development, Distribution & Reporting
Innovating Digital Client Interactions
Automating Investment & Operations Processes
Maximizing Data Assets


The firm has achieved, and in many areas exceeded, its strategic growth ambitions within the wealth management industry. The structured program of work by F2 Strategy has enabled easier onboarding, employee adoption and a collaborative culture in relation to technology and the needs of the end clients.  The F2 Strategy developed technology program has contributed significantly to the firm’s bottom line by enabling monthly releases that have eased advisor operational involvement and enhanced efficiency within the firm.

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