Many of us hear the words artificial intelligence and immediately think about movies like I, Robot and Terminator with robo-humans taking over the world. AI is rarely the good guy. But how do we actually dig into the subsets of AI and figure out how to leverage this techno-hip phenomenon and use it to our advantage? I’ve outlined a few easy ways that marketers can leverage AI to make their work more effective, responsive and customized for their audience.
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