Doug Fritz's startup in Santa Cruz is a surfing safari that is beginning to make waves by providing billion-plus RIAs with software shock troops

Published in RIABiz on November 23, 2021.

Doug Fritz: 'I don't make cold calls. I have no prospect list.'

Doug Fritz up and left the Bay area five years ago, set up shop two blocks from his surfing beach in Santa Cruz -- and bootstrapped what appeared to be a consultancy. Now the founder of f2 Strategy has 23 full-time staffers and will announce another five by year-end to meet an all but unquenchable thirst in the RIA business for an all but non-existent service-- software-agnostic, chief technology officers for rent.

Read the full article HERE.

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